From his childhood in Queens, New York, to his role as founder
and CEO of the most grueling endurance races in the world, Joe De
Sena has spent his life running toward challenge and discomfort.
Why Because how we react to challenging situations defines us and
our families. The only tools we have as humans to survive the
many peaks and valleys of a full life are preparedness, health,
leadership, and most importantly, resilience. Why do so many of
us struggle to finish things we start, delay gratification, and
protect our health and why do our kids continue to struggle in
every facet of life Because we haven?t showed them a path to
resilience, and we haven't fought for it ourselves.
In 10 Rules for Resilience Joe outlines his 10 principles for
building True Resilience a term he uses for a body and mind that
have been carved out of hard work, challenge, and failure.